Australia's Largest Healthy Supermarkets Project
Helping Customers Make Healthier Choices
Eat well @ IGA
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Eat Well @ IGA Messages
5 star health rating
We’re using the new Health Star Rating system to highlight the healthiest products store wide. Look for shelf tags throughout the store highlighting all 4.5
and 5 star rated products
Staff in participating stores have been trained to help you Eat Well @ IGA
look in your Letter box
Look in your letter box for flyers about Eat Well @ IGA
Look out for our signs on all shopping trolleys and baskets, developed exclusively for Eat Well @ IGA by dieticians and researchers. With tips to eat healthy and designs based on the Australian Guide to Healthy Eating, these messages come with you while you shop
SHELF SIGNS IN STORES
Eat Well @IGA shelf signs (“wobblers”) throughout the store give you healthy ideas and suggest healthy options
see Healthy reminders
Look out for floor signs, posters, aisle fins and more to remind you about the program and to eat healthy
With supermarkets accounting for the majority of food spending in Australia, marketing techniques in the supermarket environment have the potential to improve the healthiness of consumer food purchases at a population level.
However, to date, there is limited evidence of the real world feasibility and impact of interventions designed to create supermarket environments that encourage healthy food purchases.
A partnership between IGA, The City of Greater Bendigo, Deakin University and VicHealth was formed to test a range of low-cost, scalable changes to supermarket store environments aimed to increase healthy purchasing.
Stores involved in the trial include:
Keep a look out for more stores which will be involved from 2018…